Send emails, postcards, and text messages to let customers know gift cards are available.

The average consumer spends $59 more than the original value of their gift card, up $21 from 2017! (First Data)

With the holidays quickly approaching, now is the time to prepare your business for the busiest shopping season of the year! The fact remains - people love gift cards! So, whether you own a small retail boutique or local eatery, with a little planning you can improve your profits and expand your reach this holiday season.  

To illustrate just how much the gift giving season influences shopping trends, we've made a list - and checked it twice - to help unwrap additional sales with one of the top wish list items, gift cards!

With summer birthdays, graduations, and Father's Day around the corner, now is the perfect time to promote gift cards! Not only are gift cards the most requested gift item, but they create unique opportunities for boosting sales and customer loyalty. Make gift cards work for your business by trying our latest tips! 

It’s strategic. It’s measurable. And it’s everywhere. Far more than just payments and point of sale, the new reality of Omnichannel retailing leverages a series of shared-use pathways which reach...