We’re a cutting-edge financial technology company encompassing point of sale, payment processing, and so much more, including our in-house processing platform, Cygma®.
Modern payment and point of sale technology for all types of businesses
Partnership programs custom-built to your needs and situation
Browse educational articles, EPI news, and case studies to learn more about payment processing.
November 15, 2023
Gift cards are the most popular present for the holidays and special occasions all year long, and if you’re a small business, offering gift cards gives your customers a chance to give their loved ones a more unique (but still flexible) present. In this article, we’ll explore all the benefits gift cards can offer your small business. But first, let’s dive into the “how.”
Getting started with gift cards is easy. You just need to choose a robust solution that handles the logistics—like sourcing the physical cards and making them communicate with your POS—and leaves you free to focus on your business.
If you already have an Electronic Payments merchant account, you can get free gift card processing through our eGiftSolutions® service. This includes:
Want a custom design that shows off your brand? No problem! Our in-house design team can make it happen, along with in-store marketing collateral to advertise your gift card service.
Once you’ve gotten started, you can check out our resources on increasing your gift card sales to make the most of your program.
According to First Data, the average consumer spends $59 more than the original value of their gift card, and when choosing a gift card, 33% of purchasers spend more than they would on a traditional gift. This means you’re selling more upfront and later on when the recipient returns to cash in their present.
Having gift cards on hand opens up a new strategy for returns at your store. With gift cards, you’ll have the choice to easily offer in-store credit rather than directly providing cash back, encouraging customers to make exchanges rather than take their money elsewhere.
Do you always spend the total value of a gift card all at once? Most people don’t, and that means they’ll have extra incentive to return to your store multiple times, giving you more chances to catch their attention, build trust, and perhaps even get them to consider giving the gift of a visit to your store to someone else in the future.
If you’re thinking about implementing a loyalty program using gift cards, you’re on track to build stronger brand loyalty.
Though it may depend on the program you enroll in, many gift card solutions—including eGiftSolutions—offer collateral to help you market your brand and gift cards within your store. Think window decals, endcap displays, and in-store signage—all available to promote more sales through gift cards.
Gift cards are the top present for the holiday season, both for buying and receiving. Come December, gift-givers need to check off their lists. You probably know the feeling from personal experience—you have a whole set of people to find presents for, and gift cards are the fastest and easiest way to guarantee you get your loved one a gift that they’ll make good use of. Gift cards have value all year long, but if you don’t already have a gift card solution, enrolling in one before the holiday season is a must.
Gift cards are great at getting new customers into your store since receiving free money is typically plenty of incentive to get someone in your doors and eager to look around. Many people who might not have ever known about your business will get swept in if they receive one of your gift cards, giving you another chance to win a loyal customer.
Ideally, you’ll want your gift cards to get used so you can take advantage of the other benefits on this list, but it’s certainly an added bonus that any unused gift card is essentially pure profit for your business. Free money without losing any inventory, at little cost or effort to you, is an incredible deal.
Running a small business means constantly trying to compete with large stores that have more resources and a larger footprint. Gift cards are one way to get an edge on these bigger businesses since they allow you to compete on convenience when it comes to gift-giving. Plus, small businesses like yours can even have an advantage over big chains when customers seek more personal, unique gift card options.
With so many advantages to offering gift cards, it’s time to get started! The easiest way—and a great option if you’re feeling pressed for time as the holidays approach—is with eGiftSolutions’ QuickStartSM program. Enroll to get eGiftSolutions’ free gift card processing, online reporting, and 24/7 technical support, along with the special QuickStart offer of 50 free pre-designed gift cards with no expiration date and shipping within four to five business days.
Get started now at eGiftSolutions.
Are you ready for the holiday rush? This can be the busiest—and most lucrative—time of year for ...
Prepare your store for the holiday season with these consumer insights—featuring top data points ...
Gift cards are a great way to increase sales and boost customer loyalty. Try using these marketin...
Your selling opportunities don’t end at checkout, so use that time wisely! Learn how to optimize ...
Kitchen display systems streamline food preparation with order screens and timing capabilities. S...
Subscribe to our blog and we'll keep them coming!
We'll deliver new posts right to your inbox as soon as they're published. Stay tuned for ongoing tips, advice, and strategies you can use to grow your business!
Have you ever felt that your concerns were not heard? Or your needs were not met? Or you were let down? Or, have you been overly impressed? Pleased with a tech support call resolution? Or had an awesome experience with one of our sales representative, ISO Offices, or Relationship Managers?
It can sometimes be difficult to get an answer or a sensitive ear for an issue you may be having. Or, you may just need help reaching the right department. Who handles paper shipments? Who programs my equipment? What if I don't like my sales rep? How do I reach your CEO? Sometimes, it just helps having a direct email address which goes to a person that can "get the job done."
The Ombudsman is a position at Electronic Payments that is your conduit to the proper channels and persons that can field your request, answer your need, and receive your compliment. Fill out the form below and we'll try our very best to assist you as quickly as we can.
Comments, compliments, criticisms and problems... Please don't hesitate to let us know!
"*" indicates required fields
We're human, promise! And your issue is important to us. While this is an auto-response, a real human has received this email and will direct it to the right department so you can get the attention necessary to help with your request. We'll be in touch soon. In the meantime, here are several avenues of help we offer:
Technical Support Help Desk (24/7):(800) 966-5520 Option 3
Merchant Support Center:www.merchantsupportcenter.com
Customer Service (M-F, 9am - 6pm EST):(800) 966-5520 Option 4
POS Help Center:help.exatouch.com
Talk to you soon,The Electronic Payments Team
Copyright© Electronic Payments, Inc. All Rights Reserved
Electronic Payments is a registered Independent Sales Organization of Wells Fargo Bank, N.A., Concord, CA and Commercial Bank of California, Los Angeles, CA.Electronic Payments is a Registered MasterCard© TPP
American Express may require separate approval.