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October 29, 2020
Gift cards create unique opportunities to increase sales and boost customer loyalty—at the holidays and year round! Try these useful tips and creative ways to market gift cards at your business.
Send emails, postcards, and text messages to let customers know gift cards are available.
Train your team to mention gift cards when they’re helping customers and when they’re checking them out.
Take photos of your gift cards and share them on social media to spread the word. If you have a website, be sure to highlight your gift cards in a prominent position.
It’s important to make gift cards easily accessible to shoppers. Create an attractive display at the register or strategically around your business to capture customers’ interest.
Place promotional signage at the front entrance, at your point of sale, and throughout your business to draw attention to your gift cards.
Give away $5 and $10 gift cards as promotional items. A small gift will stick with your customers long after they leave your business—encouraging repeat visits and word-of-mouth advertising.
If a customer purchases a gift card in a larger denomination, give them a $10 or $20 gift card as a gesture of appreciation. They’re likely to make a separate trip to redeem the card, incentivizing repeat visits. Promotions like these also help increase post-holiday sales as a majority of gift cards are sold during the holiday season.
Many customers purchase gift cards last minute and are unsure of the amount to give. A list of items that can be purchased with $25, $50, and $100 gift cards can help customers decide on a denomination.
When popular items are out of stock, place gift cards where the item would normally be displayed. Provide an estimated restock date, if possible, so customers can purchase the gift card and return when the item is back in stock!
Gift card purchases are often made before upcoming holidays and events. Promote your gift cards in advance and be sure to order cards ahead so you have plenty in stock.
Add a friendly note on all of your receipts to remind customers of the availability of gift cards.
Introducing rewards for loyal customers is a great way to get more value out of your gift card program. By giving your customers gift cards when they shop in your store, they’re more likely to return and buy more items!
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