As a retail business owner, you’re already aware of how valuable a point of sale (POS) system is to daily operations. From ringing up customers to pulling reports of your top sellers, a POS is not only a workhorse, it’s an essential tool for expanding your business. But did you know that you can use your system to build, store, and grow a customer database—and market to those customers with customizable promotions to bring in more revenue? In the article below we outline how you can take further advantage of your POS to enjoy additional profits and strengthen your retail business.
Build Your Customer List
Every customer your store earns has the potential to bring you repeat business, the base of any successful operation. Adding those shoppers to your customer database is a smart way to encourage return visits and boost revenue. Train your staff to ask shoppers if they want to add their contact information to your list to stay informed about upcoming sales and promotions. With a POS like Exatouch®, a customer database is built into the system. It’s simple to add new customers at checkout and store their data, including email addresses, phone numbers, birthdays, and purchase histories.
Watch the video below to see how easy it is to add customers to Exatouch’s database:
Stay in Contact
As you build a larger customer list over time, segment buyers into groups and reach out to them with personalized offers. If you have shoppers who come in once a month to browse your newest items—or ones who want every type of a particular product you offer—send them a weekly email to showcase newly arrived inventory and any promotions you’re running on those items. For those who shop less frequently, stay in monthly contact and offer targeted discounts that will drive traffic through your door. Exatouch makes it simple to email and text customers in your database to stay top of mind and entice them to return.
Exatouch’s Messages feature enables you to contact customers with:
- Birthday greetings
- Appointment reminders
- Promotional email campaigns
- And more
Using sales data in reports pulled from your POS, research individual purchase histories and buying trends over time by SKU, type, color, or style to give you an idea of which promotions to offer to increase your sales. If a majority of your shoppers buy 2 pieces, send them an email with a “Buy 2, Get the 3rd 50% off” promotion to multiply your earnings. If you notice a group of customers who tend to shop mostly before the holidays, be sure to contact them with seasonal promotions ahead of time to inspire them to stop by your store sooner and buy more. You may receive a discount from a vendor and pass the savings along to your shoppers through a targeted sale to move additional product. Exatouch enables you to pull sales by manufacturer to identify best-selling items and the customers who purchase them.
Customize Discounts & Special Offers
In Exatouch, you have the ability to set up customized discounts and deals that are unique to your business. Define and preset sales in Exatouch to ensure consistent pricing and a faster checkout experience for staff and shoppers, including:
- Recurring promotions
- Item level discounts (coupons included)
- Buy one, get one (BOGO) offers
- Mix-and-match deals
- Category level promotions
And, with frequent buyer discounts, you can tempt your most valuable shoppers to visit more often and spend more.
Offer a Loyalty Program
Along with frequent buyer specials, offering your most loyal customers rewards and incentives is an ideal way to guarantee they’ll keep returning to your business. Exatouch has several built-in loyalty programs, including Factor4 and Scan Data. With the system’s original loyalty application, it’s easy for staff to enroll customers with just a name, phone number, and email to start earning points on every purchase. As the business owner, you determine the dollar value of each point, the point thresholds, and the rewards available to tailor the program to the needs of your store and your customers. Looking up points and redeeming rewards are simple in Exatouch, too. There’s no need for loyalty cards, everything is accessible with the customer’s phone number. The entire POS, including the loyalty program, was designed to make checkout and the overall customer experience quick and simple for both employees and shoppers.