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September 17, 2020
Success Stories
Liquor Locker is a small chain of liquor stores in California, owned by a father, Rick, and his two sons, Andy and Amar. This family business was born out of Rick’s inspiring immigration story. When he first came to the United States, he worked seven days a week at a nationally known convenience store brand. In testament to his hard work, he was quickly promoted to a management position. Over the years he continued managing the store and saving his money, until he was eventually able to open his first liquor store, a tiny location in Modesto, CA. Rick was raising his young sons and working to build up his business when he noticed the owner of a 10-store local liquor chain coming in from time to time. He was always impressed by Rick’s high level of customer service and would joke that he was afraid one day Rick would be his competition. Fast forward to today and Rick, Andy, and Amar certainly are the competition! In fact, they now do more than double the business of that early competitor with their chain of 8 liquor stores—and they’re busy working towards the goal of having 20 stores in their operation. Rick and his sons have a lot to be proud of, including being named one of the country’s Top 100 Retailers in 2019 and 2020 by the national publication Beverage Dynamics.
Through sheer determination and hard work, Rick and his sons have built a strong business of 8 stores and growing. But to get to their goal of 20 stores, they knew they would need to replace their cash registers and credit card terminals with a point of sale (POS) that would help them streamline operations. It had become a struggle to keep up with reporting and inventory, running manual reports, inputting information, adding numbers, and checking stock to ensure they didn’t overlook anything. Even with three of them, the time it took to complete these operational tasks and travel between locations was overwhelming.
Liquor Locker had participated in a demonstration of Exatouch® Point of Sale along with many other POS solutions. They compared each system carefully, weighing their options and asking their local representative Nick at Electronic Payments of California, Electronic Payments’ partner on the ground, about different scenarios and potential pitfalls. In the end, Exatouch came out on top as it was able to handle the functions Rick and his sons needed—and they saw a system they could grow into as the business continued to expand.
Ease of use was key as their ever-growing staff would need to be comfortable with the system. Another important component taken into consideration was that Exatouch’s development tends to be much faster than other POS systems on the market. With a team dedicated to continuous improvement and implementing feature requests based on real need, Electronic Payments shows their commitment to their merchant partners. Finally, with hands-on support at the local level through Nick—backed by Electronic Payments’ 24/7, in-house technical support—Liquor Locker knew they would be in good hands.
Since installing Exatouch, Liquor Locker has a simple, intuitive system that makes it easy to train new employees. The staff is taking advantage of the system’s automatic age verification, quick lotto payouts, and support for CRV, California’s redemption program for bottle deposits. And now, with just a few taps of the screen, the team can check shoppers out in a flash and customers are thrilled to be able to get in and out quickly at any time of the day or night.
Rick, Andy, and Amar are excited about Exatouch’s pricing module with printed shelf labels that help the trio maintain consistency across their operation. After using the system for several months, they’ve been able to take the time they were spending on reports and inventory management and invest it in other areas of the business. “Exatouch has made not only our day-to-day operations faster, it’s put us in a better position to handle the growth we’re experiencing,” said Rick. “We love the way it looks and what it does for us!”
“Exatouch has made not only our day-to-day operations faster, it’s put us in a better position to handle the growth we’re experiencing. We love the way it looks and what it does for us!”
– Rick, Co-Owner of Liquor Locker
Rick and his sons estimate they’ve saved hundreds of hours on managing operations since installing Exatouch. And they’re noticing an increase in sales now that the checkout process has sped up. The owners are also seeing that with a system that tracks employees, they’re able to detect any potential theft to mitigate loss.
“We estimate we’ve saved hundreds of hours on managing inventory and pricing since installing Exatouch—and we’re noticing an increase in sales now that the speed of checkout is faster.”
– Rick, Andy, and Amar, Co-Owners of Liquor Locker
With so many businesses around them hurting from losses sustained during the pandemic, Rick and his sons are fortunate that their business has experienced growth since the onset of the coronavirus. “We’re thankful we had Exatouch in place to help us quickly handle the added business and get customers on their way swiftly—especially since government mandates allow only a certain number of customers in the store at a time,” they said.
The owners have faced challenges keeping certain inventory items in stock and they’ve had to put extra employees in every store to help maintain cleanliness for both customers and the staff. Fortunately, Exatouch’s employee and inventory management features make quick work of these responsibilities.
When asked if they would recommend Exatouch to other businesses, Rick and his sons say not only are they recommending the POS, so are their vendors! Nick, Electronic Payments’ partner who services Liquor Locker locally, was helping a nearby resort choose a POS for their business a short time ago. While discussing the benefits of point of sale, the resort owner pulled out his phone to show Nick a photo of Exatouch and said he wasn’t sure where he could get this particular POS, but one of his vendors had highly recommended it. Turns out that Liquor Locker recommended Exatouch to their vendor because of the awesome pricing and shelf label tools, and that same vendor works with the resort and passed along the insider information! The shelf labels have barcodes on them, which makes it easier for vendors to go through the store and create purchase orders. Not only does Exatouch save the merchants time, it even saves their suppliers time! In a local community of small businesses, word gets around quickly about smart and affordable tools that help entrepreneurs grow their operations.
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Electronic Payments is a registered Independent Sales Organization of Wells Fargo Bank, N.A., Concord, CA and Commercial Bank of California, Los Angeles, CA.Electronic Payments is a Registered MasterCard© TPP American Express may require separate approval.
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Offer: If an Eligible Business joins Electronic Payments' Cygma platform between 7/1/24 and 9/30/24 and processes a minimum of $500 in Mastercard card transations within thirty (30) days of joining the platform, the Eligible Business will receive a $50 Mastercard Prepaid® Card, while supplies last ("Offer").
Eligibility: This Offer is open only to U.S. businesses that are created under the laws of the U.S. and are incorporated or otherwise considered a valid legal entity in good standing in its state of formation as of the start of this Offer through gift award ("Eligible Business"). For purposes of these Terms, the following parties are collectively considered the "Released Parties": Electronic Payments, Inc. ("Sponsor"), Mastercard International Incorporated ("Mastercard"), Mastercard customer financial institutions, credit unions, alliances, processors (collectively, "Mastercard FI"), and teamDigital Promotions, Inc. ("Administrator"), and each of their respective parent companies, affiliates, retailers, distributors, subsidiaries, Gift providers and advertising/promotion agencies. Void where prohibited by law. By participating in this Offer, Eligible Businesses: (a) agree to be bound by these Terms and by the interpretation of these Terms by Sponsor and by the decisions of Sponsor, which are final and binding in all respects; and (b) acknowledge the Eligible Business is in compliance with these Terms.
Offer Period: The Offer begins at 12:00AM Eastern Time ("ET") on 7/1/24 and ends at 11:59PM ET on 9/30/24, or while supplies last, whichever comes first ("Offer Period"). The designated computer clock of the Administrator is the official time-keeping device in connection with the Offer.
How to Qualify for Offer: During the Offer Period, Eligible Businesses must join the Electronic Payments' Cygma platform (https://electronicpayments.com) and process a minimum of $500 in Mastercard card ("Card") transactions within thirty (30) days of joining the platform. Purchase transactions involving PIN-based Debit and international transactions, or other transactions requiring a PIN for completion, are not eligible for this Offer. Purchases made from international cards, unauthorized card use or those made with lost, stolen or fraudulent cards, or from transactions that require a PIN for completion are void. Only purchase transactions made with an eligible Card for an account that is in good standing at time of purchase and issued by Mastercard to an identifiable Eligible Business (as set forth herein) and that are processed and submitted through Mastercard's U.S. transaction processing system during the Ofer Period are eligible for this Offer.
Gift Details: Upon completion of this process (and verification by Sponsor), a $50 Mastercard Prepaid® card ("Gift") will be emailed to the first two thousand (2,000) Eligible Businesses who qualify. Each Eligible Business will receive their Gift within six (6) to eight (8) weeks after the Offer Period has ended. Limit one (1) Gift per Eligible Business. If the number of Gifts issued exceeds the number of Gifts available, for any reason, including technical, computer, seeding, human or other errors, the Released Parties reserve the right to award the listed number of Gifts based on the time and date stamp in which the $500 in Mastercard card transations are processed. Gift will be awarded in the Eligible Business name. No transfer, assignment, cash redemption, equivalents, or substitution of Gifts, except by Sponsor due to Gift unavailability, or other reasons determined by Sponsor, and then for a Gift of equal/greater value. Offer Gift may not be redeemed for cash. All Gift details not specified in these Terms will be determined in Sponsor's sole and absolute discretion. Gifts details and availability are subject to change and provider's rules and restrictions, and in the event that Sponsor is unable to provide the recipient with his or her Gift, the Sponsor may elect to provide recipient with the approximate value of such item in cash or award an alternate item of comparable or greater value. All Gift(s) are awarded "AS IS" and without warranty of any kind, express or implied (including, without limitation, any implied warranty of merchantability or fitness for a particular purpose). Gift recipients will be solely responsible for all federal, state and/or local taxes, and for any other fees or costs associated with the Gift(s) they receive, regardless of whether they, in whole or in part, are used. Unclaimed Gift(s) will be forfeited. The Offer Parties are not responsible for and will not replace any lost, mutilated, or stolen Gift(s) or any Gift that is undeliverable or does not reach the recipient because of an incorrect or changed address. The Released Parties are not responsible for and will not replace any lost, mutilated or stolen Gifts. Mastercard Prepaid® card restrictions apply: http://prepaidcarddisclosure.com/US.
Privacy: The participation in this Offer constitutes your agreement and consent to these Terms, participation in this Offer and your consent for Sponsor to obtain, use, and transfer your business name, business email, business phone number and other information for the purpose of administering this Offer, awarding the Gifts and to comply with applicable legal requirements. Released Parties are not responsible for late, illegible, lost, stolen, incomplete, late, misdirected, mutilated, delayed, garbled, damaged, inaccurate or undelivered Gifts or other communications or information (collectively, "Data"), defect/delay in transmission or communication; inaccurate or incomplete information; theft, destruction or unauthorized access to, or alteration of Data; or for telephonic, human or computer failures, problems or errors, interruptions in service due to system upgrades, repairs, modifications or other causes; failures or malfunctions of connections, satellite, network, cable, Internet Service Provider (ISP), phones, phone lines or telephone systems, traffic congestion on the Internet, technical or mechanical malfunctions, or other malfunctions or errors, whether caused by equipment, programming, human error or otherwise relating to or in connection with the Offer, including, without limitation, errors which may occur in connection with the administration of the Offer, the cancellation or postponement of the Offer, for any injury or damage to any participant's or any other person's computer or other device relating to or resulting from participation in this Offer, or for printing, typographical, human or other errors appearing in these Terms or other Offer-related materials; electronic equipment, computer hardware or software failures; or inaccurate Gift and/or other information, whether caused by equipment, programming, human error, or otherwise. The Released Parties are not responsible for and will not replace any lost, mutilated or stolen Gifts or any Gift that is undeliverable or does not reach the recipient because of an incorrect or changed address. If, for any reason, the Offer (or any part thereof) is not capable of running as planned for reasons which may include, without limitation, infection by computer virus, tampering, unauthorized intervention, fraud, technical failures, or any other causes which may corrupt or affect the administration, security, fairness, integrity or proper conduct of this Offer, then the Released Parties reserve the right at their sole discretion to cancel, terminate, modify or suspend the Offer in whole or in part. The Released Parties are not responsible for electronic communications that are undeliverable as a result of any form of active or passive filtering of any kind, or insufficient space in an recipients email account to receive email messages.
Force Majeure: In the event the Released Parties are prevented from continuing with the Offer by any event beyond its control, including, but not limited to, fire, flood, pandemic, epidemic, earthquake, explosion, labor dispute or strike, act of God or public enemy, communications or equipment failure, utility or service interruptions, riot or civil disturbance, terrorist threat or activity, war (declared or undeclared), interference with the Offer by any party, or any federal, state, or local government law, order, or regulation, order of any court or jurisdiction, or other cause not reasonably within Released Parties' control (each, a "Force Majeure" event or occurrence), the Released Parties shall have the right to modify, suspend or terminate the Offer.
Release: By participating, participants agree to be bound by these Terms and agree that Released Parties and their designees and assigns and all of their respective officers, directors, employees, shareholders, representatives and agents shall have no liability and agree to waive, release, indemnify, defend and hold harmless the Released Parties from and against any and all claims, liability, costs (including attorneys' fees), losses, damages, fines or injuries (up to and including bodily injury and death) of any kind arising out of or related to: (i) participation in the Offer; (ii) any acceptance, possession, misuse or use of any Gift (including, without limitation, losses, damages or injuries to consumer's or any other person's equipment or other property, or to their persons; (iii) the Released Parties' violation of rights of publicity or privacy, claims of defamation or portrayal in a false light or based on any claim of infringement of intellectual property; and (iv) any typographical, human or other error in the printing, offering, selection, operation or announcement of any Offer activity and/or Gift.
Disclaimers: The Released Parties are not responsible for the actions of participants in connection with the Offer, including participants' attempts to circumvent the Terms or otherwise interfere with the administration, security, fairness, integrity or proper conduct of the Offer. The Released Parties reserve the right, at their sole discretion, to disqualify any Eligible Business found to be tampering with the participation process or the operation of the Offer, or to be acting in any manner deemed by the Released Parties to be in violation of the Terms, or to be acting in any manner deemed by the Released Parties to be unsportsmanlike or disruptive, or with intent to annoy, abuse, threaten or harass any other person and void all associated redemptions and/or registrations. CAUTION: ANY ATTEMPT BY A PARTICIPANT, YOU OR ANY OTHER INDIVIDUAL TO DAMAGE OR UNDERMINE THE LEGITIMATE OPERATION OF THE OFFER IS A VIOLATION OF CRIMINAL AND CIVIL LAWS, AND SHOULD SUCH AN ATTEMPT BE MADE, THE RELEASED PARTIES RESERVE THE RIGHT TO SEEK DAMAGES AND OTHER REMEDIES (INCLUDING ATTORNEYS' FEES) FROM ANY SUCH PERSON TO THE FULLEST EXTENT PERMITTED BY LAW. Sponsor reserves the right, at its sole and absolute discretion, to disqualify (or terminate the Gift of) any individual who is found to be, or suspected of, acting in violation of these Terms, or to be acting in an unsportsmanlike, obscene, immoral or disruptive manner, or with the intent to annoy, abuse, threaten or harass any other person. Sponsor can void Offer from any Eligible Business believed to exhibit fraudulent behavior or any attempt to corrupt or impair the administration, security, fairness or proper administration of this Offer.
Choice of Law: All issues concerning the construction, validity, and interpretation of these Terms shall be governed by and construed in accordance with the laws of the State of Florida (and federal laws, as applicable), without giving effect to any choice of law or conflict of law rules that would result in the application of the laws of any jurisdiction other than the laws of the State of Florida and applicable federal laws.
Arbitration: Except where prohibited by law, as a condition of participating in this Offer, Participant agrees that: (1) any and all disputes and causes of action arising out of or connected with this Offer, or any prize awarded, shall be resolved individually, without resort to any form of class action, and exclusively by final and binding arbitration under the rules of the American Arbitration Association and held in New York County, New York; (2) the Federal Arbitration Act shall govern the interpretation, enforcement and all proceedings at such arbitration; and (3) judgment upon such arbitration award may be entered in any court having jurisdiction. In arbitration, there is no judge or jury and review is limited. The arbitrator's decision and award is final and binding, with limited exceptions, and judgment on the award may be entered in any court with jurisdiction. The federal or state law that applies to these Terms will also apply during the arbitration. Disputes will be arbitrated only on an individual basis and will not be consolidated with any other proceedings that involve any claims or controversy of another party, including any class actions; provided, however, if for any reason any court or arbitrator holds that this restriction is unconscionable or unenforceable, then the agreement to arbitrate doesn't apply and the dispute must be brought in a court of competent jurisdiction in New York, New York. The Sponsor agrees to pay the administrative and arbitrator's fees in order to conduct the arbitration (but specifically excluding any travel or other costs of Participant to attend the arbitration hearing). Either party may, notwithstanding this provision, bring qualifying claims in small claims court. In the event there is a discrepancy or inconsistency between an arbitration provision contained in any Card terms and conditions, and the terms and conditions of these Terms, these Terms shall prevail, govern and control and the discrepancy will be resolved in Sponsor's sole and absolute discretion.
Limitation of Liability: BY PARTICIPATING, EACH PARTICIPANT AGREES THAT TO THE EXTENT PERMITTED BY APPLICABLE LAW: (A) ANY AND ALL DISPUTES, CLAIMS AND CAUSES OF ACTION ARISING OUT OF OR CONNECTED WITH THE OFFER, OR ANY GIFT AWARDED, WILL BE RESOLVED INDIVIDUALLY, WITHOUT RESORT TO ANY FORM OF CLASS ACTION; (B) ANY AND ALL CLAIMS, JUDGMENTS AND AWARDS WILL BE LIMITED TO ACTUAL THIRD-PARTY, OUT-OF-POCKET COSTS INCURRED (IF ANY) NOT TO EXCEED FIFTY DOLLARS ($50.00), BUT IN NO EVENT WILL ATTORNEYS' FEES BE AWARDED OR RECOVERABLE; (C) UNDER NO CIRCUMSTANCES WILL ANY ENTRANT BE PERMITTED TO OBTAIN ANY AWARD FOR, AND ENTRANT HEREBY KNOWINGLY AND EXPRESSLY WAIVES ALL RIGHTS TO SEEK, PUNITIVE, INCIDENTAL, CONSEQUENTIAL OR SPECIAL DAMAGES, LOST PROFITS AND/OR ANY OTHER DAMAGES, OTHER THAN ACTUAL OUT OF POCKET EXPENSES NOT TO EXCEED FIFTY DOLLARS ($50.00), AND/OR ANY RIGHTS TO HAVE DAMAGES MULTIPLIED OR OTHERWISE INCREASED; AND (D) ENTRANTS' REMEDIES ARE LIMITED TO A CLAIM FOR MONEY DAMAGES (IF ANY) AND ENTRANT IRREVOCABLY WAIVES ANY RIGHT TO SEEK INJUNCTIVE OR EQUITABLE RELIEF. SOME JURISDICTIONS DO NOT ALLOW THE LIMITATIONS OR EXCLUSION OF LIABILITY, SO THE ABOVE MAY NOT APPLY TO YOU.
Miscellaneous: The invalidity or unenforceability of any provision of these Terms will not affect the validity or enforceability of any other provision. Headings are solely for convenience of reference and will not be deemed to affect in any manner the meaning or intent of the documents or any provision hereof. In the event that any provision of the Terms is determined to be invalid or otherwise unenforceable or illegal, the other provisions will remain in effect and will be construed in accordance with their terms as if the invalid or illegal provision were not contained herein. The Released Parties' failure to enforce any term of these Terms will not constitute a waiver of that provision. Participants agree to waive any rights to claim ambiguity of these Terms. Headings are solely for convenience of reference and will not be deemed to affect in any manner the meaning or intent of the documents or any provision hereof. In the event there is a discrepancy or inconsistency between disclosures or other statements contained in any Offer-related materials, privacy policy or terms of use on any website, social media platform or application and/or the terms and conditions of the Terms, the Terms shall prevail, govern and control and the discrepancy will be resolved in Released Parties' sole and absolute discretion. The Terms may be modified and/or we may cease offering the Offer at any time. YOU AGREE THAT WE MAY NOTIFY YOU OF OTHER TERMS BY POSTING THEM (OR IN ANY OTHER REASONABLE MANNER OF NOTICE WHICH WE ELECT), AND THAT YOUR PARTICIPATION IN THE OFFER AFTER SUCH NOTICE CONSTITUTES YOUR AGREEMENT TO THE NEW TERMS. These are the terms and conditions that are applicable to the Offer, which may be revoked by Sponsor, including the reduction or elimination of Gifts, at any time, for any reason, with or without notice.
Sponsor: Electronic Payments, Inc., 7800 Congress Avenue, Suite 112, Boca Raton, FL 33487.