We’re a cutting-edge financial technology company encompassing point of sale, payment processing, and so much more, including our in-house processing platform, Cygma®.
Modern payment and point of sale technology for all types of businesses
Partnership programs custom-built to your needs and situation
Sticky Fingers Bakery is a much-loved sweet shop in West Dover, Vermont. After leaving their previous corporate careers, Delaware natives Heather and Dave Kelly relocated to Vermont and opened the bakery in 2010. More than a decade later, they remain committed to providing their appreciative community with handcrafted desserts made from scratch. Their favorite time of day is early in the morning when they pull the first tray of fresh baked goods out of the oven and the heavenly scent permeates everything around them. As members of TripAdvisor’s Hall of Fame for earning multiple Certificates of Excellence, and being named for their famous cinnamon rolls numerous times on the “Best of Vermont” list, Sticky Fingers is a thriving local business.
In the following interview, Heather describes why she and Dave chose Exatouch® Point of Sale to expand Sticky Fingers Bakery and what their experience with Electronic Payments has been like.
What prompted you to consider Exatouch POS for your business?
We’ve partnered with Electronic Payments and Electronic Payments Northeast for our merchant services and payment processing since 2016. Previously, we had a standalone payment terminal to process credit cards, but we were having some issues with it. Joel, our rep from Electronic Payments Northeast, had spoken to us about upgrading to Exatouch for our bakery, and in December of 2020, we were ready to take the leap.
What criteria did you use to evaluate Exatouch and make your decision?
We wanted to increase efficiency and offer our patrons a customer facing payment device that processed contactless transactions. It’s more convenient for our customers because we can accept their preferred payment method. Plus, we don’t need to handle their cards as much, which enhances security, convenience, and hygiene.
I was also looking for a system that would be very simple for new hires to understand while allowing me to identify best-selling products quickly. I wanted an easy-to-use reporting system with capabilities I could grow into.
What goals did you hope to achieve by installing Exatouch? Were they met after installation?
I needed access to better reporting to give me additional insight into the business, as well as faster payment processing. Fortunately, both of these goals were met immediately after we installed the point of sale system.
Which benefits that Exatouch provides are most helpful to your business?
I’m confident we’re processing payments at a much faster rate now. And, I’m very happy with the detailed information the POS reporting provides, including sales and revenue by product for any date range, even throughout the lifetime of the system. Just a few months after installing Exatouch, we discovered we sold nearly 12,000 cinnamon rolls since implementation!
“Just a few months after installing Exatouch, we discovered we sold
nearly 12,000 cinnamon rolls since implementation!”
– Heather, Co-Owner of Sticky Fingers Bakery
What pain points did implementing Exatouch alleviate?
We no longer need to handle customer cards and our processing time is much faster. In a rural town like the one where our bakery is located, slow processing was killing us. We have to keep the line moving and get customers on their way.
What was your experience like with training staff on how to use Exatouch?
As far as training, we’ve been able to teach new hires how to use the system in actual seconds.
“As far as training, we’ve been able to teach new hires how to use the system in actual seconds.”
I had each of my employees up and running in no time on this POS. Two of our employees were even able to teach themselves how to use Exatouch with almost no training at all! It’s been a welcome change for everyone at the bakery.
Did you experience any downtime during installation?
We didn’t experience any initial downtime. There was a phase of about a week where we had a problem batching out, but the Technical Support team worked diligently to fix it.
What do you love about Exatouch and/or partnering with Electronic Payments?
Honestly, Electronic Payments is the best and most affordable company for payment processing. It’s through your company and sales partners that I came to know about Exatouch.
Are there additional Electronic Payments solutions you’re planning to use?
Yes. Recently, we decided to order eGiftSolutions® gift cards, especially because they’re free to process with Exatouch and we can customize the cards with our logo. I know these gift cards are going to be very popular with our customers.
Have you recommended Electronic Payments and Exatouch to other merchants based on your positive experience?
I certainly have!
Schedule My Free Demo
Discover how to use your point of sale to build a customer list and market to them with customize...
Online businesses need to be on the lookout to prevent credit card fraud and protect their profit...
See how this golf cart retail store and service center used Electronic Payments’ ProCharge Deskto...
POS systems with customer facing displays help counter service restaurants save time and money wh...
Read about the owner of an Ohio spa providing electrolysis, reiki, and skincare who switched to E...
Subscribe to our blog and we'll keep them coming!
We'll deliver new posts right to your inbox as soon as they're published. Stay tuned for ongoing tips, advice, and strategies you can use to grow your business!
Have you ever felt that your concerns were not heard? Or your needs were not met? Or you were let down? Or, have you been overly impressed? Pleased with a tech support call resolution? Or had an awesome experience with one of our sales representative, ISO Offices, or Relationship Managers?
It can sometimes be difficult to get an answer or a sensitive ear for an issue you may be having. Or, you may just need help reaching the right department. Who handles paper shipments? Who programs my equipment? What if I don't like my sales rep? How do I reach your CEO? Sometimes, it just helps having a direct email address which goes to a person that can "get the job done."
The Ombudsman is a position at Electronic Payments that is your conduit to the proper channels and persons that can field your request, answer your need, and receive your compliment. Fill out the form below and we'll try our very best to assist you as quickly as we can.
Comments, compliments, criticisms and problems... Please don't hesitate to let us know!
We're human, promise! And your issue is important to us. While this is an auto-response, a real human has received this email and will direct it to the right department so you can get the attention necessary to help with your request. We'll be in touch soon. In the meantime, here are several avenues of help we offer:
Technical Support Help Desk (24/7):(800) 966-5520 Option 3
Merchant Support Center:www.merchantsupportcenter.com
Customer Service (M-F, 9am - 6pm EST):(800) 966-5520 Option 4
POS Help Center:help.exatouch.com
Talk to you soon,The Electronic Payments Team
Copyright© Electronic Payments, Inc. All Rights Reserved
Electronic Payments is a registered ISO of Wells Fargo Bank, N.A., Concord, CA and Westamerica Bank, Santa Rosa, CA.
Electronic Payments is a Registered MasterCard© TPP
American Express may require separate approval.