August 2, 2019

How to Use Your POS to Encourage Repeat Business

How to Use Your POS to Encourage Repeat Business

Editor’s note: This article was originally published in 2019 and has been updated to incorporate additional information.
Original publish date: August 2, 2019
Updated: June 10, 2022

Repeat customers are the lifeblood of any successful retail business. They help keep your bottom line strong and drive growth. But it takes time and money to earn customer loyalty. Fortunately, there are smart POS tools available that make it faster, easier, and less expensive for retailers like you to grow their base of regular customers.

Attract More Regulars with Incentives

Promote repeat business at your store with an integrated loyalty program. It’s simple to implement when it’s built into a smart POS system, like Exatouch®. With a points-based program, you can offer customers a discount once they’ve earned a specific number of points based on their purchase history. And when the points are automatically calculated and applied to shoppers’ purchases in your POS, recordkeeping is effortless and it takes just seconds for you and your staff to make a customer’s day.

Exatouch Point of Sale’s Customer Loyalty Programs

Exatouch POS has several loyalty programs built into the system, including:

  • An intrinsic point-based loyalty program
  • An integration with Factor4
  • An integration with Scan Data

Learn More

Grow Your Customer Base with Gift Cards

Your store can have a branded gift card program—just like the big box retailers! Programs such as eGiftSolutions® enable small businesses to take advantage of free gift card processing, as well as design and fulfillment services, real-time online reporting, and in-house support. Gift cards are a great way to keep more money in your store and expand your reach to new customers, creating a virtuous cycle of repeat business.

Get tips on how to market gift cards at your business. →

Personalize the Shopping Experience

With help from thoughtful, well-designed tools, your staff can provide customized service that leads to loyal shoppers who return to your establishment again and again. Using a modern POS, it’s quick and simple to pull up a customer’s purchase history, allowing your team to make relevant product recommendations. Did the customer buy a leather belt on their last trip to your shop? Be sure the staff tells them about the matching shoes available. You also have visibility into which customers regularly purchase certain items. With that information, reach out to those individuals and invite them back into your store when a new style or color is available. Sweeten the invitation with a special promotion that’s only for your most loyal patrons. By personalizing the shopping experience, you create a customer-centric atmosphere that encourages buyers to return.

Boost personalization by updating customer records within Exatouch—it’s easy! →

Stay Connected

Remaining top of mind for your regular patrons can be challenging for a small business owner. Luckily, there are ways you can stay digitally connected. Create and maintain a customer database within your POS. Stay in touch by sending emails about new products, in-store promotions, and special offers. Whether you run a spa that needs to send individual appointment reminders, or a local store that wants to email annual coupons for customer birthdays, having a database built into your POS makes it easy to connect with your regulars—and turn one-time shoppers into repeat buyers.

Marketing tools built into Exatouch make it easy to stay in contact with your customers. →

See for yourself how Electronic Payments’ POS solutions help you deliver a personalized shopping experience that encourages repeat business.