August 2, 2019
How to Use Your POS to Encourage Repeat Business
Repeat customers are the lifeblood of any successful business. They help keep your bottom line strong and drive growth. But it takes an enormous amount of time and energy to earn customer loyalty. Fortunately, there are smart POS tools available that make it faster and easier for retailers to grow their base of regular customers.
Attract MORE Regulars with Incentives
Promote repeat business with an integrated loyalty program. It’s simple to implement when it’s built into a smart POS system, like Exatouch®. With a points-based system, you can offer customers a free item once they’ve completed a certain amount of purchases. And when the points are automatically calculated and applied to shoppers’ purchases in your POS, recordkeeping is effortless and it takes just seconds for you and your staff to make a customer’s day.
Grow Your Customer Base with Gift Cards
Your store can have a branded gift card program—just like the big box retailers! Programs such as eGiftSolutions® enable small businesses to take advantage of free gift card processing, as well as design and fulfillment services, real-time online reporting, and in-house support. Gift cards are a great way to keep more money in your store and expand your reach to new customers, creating a virtuous cycle of repeat business.
Personalize the Shopping Experience
With thoughtful, well-designed tools, your staff can provide customized service that leads to loyal shoppers who return to your establishment again and again. Using a smart POS, it’s possible to quickly capture sales information, which allows your team to make relevant product recommendations. See which customers regularly purchase certain items, then invite them back into your store when a new style is available. Sweeten the invitation with a special promotion that’s only for your most loyal patrons. By personalizing the shopping experience, you create a customer-centric atmosphere that encourages repeat buyers.
Remaining top of mind for your regular patrons can be challenging for a small business owner. Luckily, there are ways you can stay digitally connected. Create and maintain a customer database within your POS. Stay in touch by sending emails about new products, in-store promotions, and special offers. Whether you run a spa that needs to send individual appointment reminders, or a local store that wants to email annual coupons for customer birthdays, having a database built into your POS makes it easy to connect with your regulars—and turn one-time shoppers into repeat buyers.
See for yourself how Electronic Payments’ POS solutions can help you deliver a personalized shopping experience that encourages repeat business.
800-966-5520 | www.electronicpayments.com