We’re a cutting-edge financial technology company encompassing point of sale, payment processing, and so much more, including our in-house processing platform, Cygma®.
Modern payment and point of sale technology for all types of businesses
Partnership programs custom-built to your needs and situation
Browse educational articles, EPI news, and case studies to learn more about payment processing.
August 2, 2019
Editor’s note: This article was originally published in 2019 and has been updated to incorporate additional information.
Original publish date: August 2, 2019
Updated: June 10, 2022
Repeat customers are the lifeblood of any successful retail business. They help keep your bottom line strong and drive growth. But it takes time and money to earn customer loyalty. Fortunately, there are smart POS tools available that make it faster, easier, and less expensive for retailers like you to grow their base of regular customers.
Promote repeat business at your store with an integrated loyalty program. It’s simple to implement when it’s built into a smart POS system, like Exatouch®. With a points-based program, you can offer customers a discount once they’ve earned a specific number of points based on their purchase history. And when the points are automatically calculated and applied to shoppers’ purchases in your POS, recordkeeping is effortless and it takes just seconds for you and your staff to make a customer’s day.
Exatouch POS has several loyalty programs built into the system, including:
Your store can have a branded gift card program—just like the big box retailers! Programs such as eGiftSolutions® enable small businesses to take advantage of free gift card processing, as well as design and fulfillment services, real-time online reporting, and in-house support. Gift cards are a great way to keep more money in your store and expand your reach to new customers, creating a virtuous cycle of repeat business.
Get tips on how to market gift cards at your business. →
With help from thoughtful, well-designed tools, your staff can provide customized service that leads to loyal shoppers who return to your establishment again and again. Using a modern POS, it’s quick and simple to pull up a customer’s purchase history, allowing your team to make relevant product recommendations. Did the customer buy a leather belt on their last trip to your shop? Be sure the staff tells them about the matching shoes available. You also have visibility into which customers regularly purchase certain items. With that information, reach out to those individuals and invite them back into your store when a new style or color is available. Sweeten the invitation with a special promotion that’s only for your most loyal patrons. By personalizing the shopping experience, you create a customer-centric atmosphere that encourages buyers to return.
Boost personalization by updating customer records within Exatouch—it’s easy! →
Remaining top of mind for your regular patrons can be challenging for a small business owner. Luckily, there are ways you can stay digitally connected. Create and maintain a customer database within your POS. Stay in touch by sending emails about new products, in-store promotions, and special offers. Whether you run a spa that needs to send individual appointment reminders, or a local store that wants to email annual coupons for customer birthdays, having a database built into your POS makes it easy to connect with your regulars—and turn one-time shoppers into repeat buyers.
Marketing tools built into Exatouch make it easy to stay in contact with your customers. →
See for yourself how Electronic Payments’ POS solutions help you deliver a personalized shopping experience that encourages repeat business.
Omnicommerce increases your reach while improving customer experience. Learn how an omnichannel s...
Are you ready for the holiday rush? This can be the busiest—and most lucrative—time of year for ...
Prepare your store for the holiday season with these consumer insights—featuring top data points ...
The average consumer spends $59 more than the original value of their gift card. (First Data)
Gift cards are a great way to increase sales and boost customer loyalty. Try using these marketin...
Subscribe to our blog and we'll keep them coming!
We'll deliver new posts right to your inbox as soon as they're published. Stay tuned for ongoing tips, advice, and strategies you can use to grow your business!
Have you ever felt that your concerns were not heard? Or your needs were not met? Or you were let down? Or, have you been overly impressed? Pleased with a tech support call resolution? Or had an awesome experience with one of our sales representative, ISO Offices, or Relationship Managers?
It can sometimes be difficult to get an answer or a sensitive ear for an issue you may be having. Or, you may just need help reaching the right department. Who handles paper shipments? Who programs my equipment? What if I don't like my sales rep? How do I reach your CEO? Sometimes, it just helps having a direct email address which goes to a person that can "get the job done."
The Ombudsman is a position at Electronic Payments that is your conduit to the proper channels and persons that can field your request, answer your need, and receive your compliment. Fill out the form below and we'll try our very best to assist you as quickly as we can.
Comments, compliments, criticisms and problems... Please don't hesitate to let us know!
"*" indicates required fields
We're human, promise! And your issue is important to us. While this is an auto-response, a real human has received this email and will direct it to the right department so you can get the attention necessary to help with your request. We'll be in touch soon. In the meantime, here are several avenues of help we offer:
Technical Support Help Desk (24/7):(800) 966-5520 Option 3
Merchant Support Center:www.merchantsupportcenter.com
Customer Service (M-F, 9am - 6pm EST):(800) 966-5520 Option 4
POS Help Center:help.exatouch.com
Talk to you soon,The Electronic Payments Team
Copyright© Electronic Payments, Inc. All Rights Reserved
Electronic Payments is a registered Independent Sales Organization of Wells Fargo Bank, N.A., Concord, CA and Commercial Bank of California, Los Angeles, CA.Electronic Payments is a Registered MasterCard© TPP
American Express may require separate approval.